6. Marks & Spencer by ProferoThe retailer has placed a billboard at Waterloo train station, which features a model in lingerie holding flowers. The copy reads, "Love stuck? Here's a little Valentine's help".
The ad prompts commuters to download the Aurasma augmented reality app to their smartphone.
The billboard can then be viewed through the smartphone's camera, triggering a video of the model, which can be viewed on the phone.
The full list:
This article was first published on campaignlive.co.uk
It’s National Kissing Day, as if you didn’t know. And to celebrate, instead of kissing each other, the lingerie company Curvy Kate has developed a new microsite. Using a scientific formula, otherwise known as the Twitter API, Curvy Kate has looked at who you follow and your tweets to determine who you should be kissing.