VIFF 'an open mind is advised' by TBWA\Vancouver
Agency: TBWA\Vancouver
Rating: 5.0
Electrolux reviews £25m ad business
By Anne Cassidy, campaignlive.co.uk, Thursday, 09 February 2012 10:55AM
Electrolux, the household appliance manufacturer, is reviewing its £25 million pan-European ad account.
Zanussi: its owner, Electrolux, is reviewing its pan-European advertising
The company, which owns brands including AEG and Zanussi, has issued an RFI to agencies.
The winning shop will create brand advertising and product launch campaigns for this year and 2013.
The deadline is 10 February and agencies shortlisted will be invited to a briefing in Stockholm, where the company has its headquarters.
The main focus of the brief is to develop communications platforms and creative material for the brand's strategic initiatives in Europe across its domestic appliances and floor-care products.
Lowe Worldwide currently handles the brand's pan-European brand ad account, while Inferno works on the creative account for its retail business.
Head London oversees Electrolux's digital activity.
This article was first published on campaignlive.co.uk
Related articles
Additional Information
Campaign Jobs
- Managing Director - Equity potential DU Group £120,000 - £150,000, South Oxfordshire
- Public Relations Manager Fitzroy Executive £60000 - £70000 per annum, London
- Digital Business Director Lipton Fleming £55000 - £60000 per annum + Benefits, London
- Senior Account Executive/Account Manager AF Selection £20,000 - £28,000, West Midlands
- Digital Project Manager Purple Consultancy £35000 - £45000 per annum, London
Highest rated
Most viewed
- Blippar connects disjointed families, says MEC executive
- Fans take on Jo-Wilfried Tsonga in Twitter-powered tennis game
- Campaign Viral Chart: Samsung scores hat-trick in tech-heavy chart
- Jaguar readies global campaign for F-Type launch
- ITV and Channel 4 insist they will beat declining ad market
- EE adds Dare to agency roster to develop digital
Most commented
-
A demographic portrait of Twitter, Tumblr, Pinterest, Instagram and Facebook users
A useful study here from the ‘Pew Research Center’ taking a look at the demographic make-up of US social media users across Twitter, Tumblr, Pinterest, Instagram and Facebook. No data on LinkedIn of Google+, but great stats all the same.
