JWT London wins Royal Caribbean International
By Anne Cassidy, campaignlive.co.uk, Thursday, 26 January 2012 11:00AM
Royal Caribbean International has appointed JWT London as its first UK advertising agency.
The shop triumphed in a pitch against VCCP Blue and Isobel to handle the estimated £6 million account.
JWT is the global incumbent on the business with the account run out of its New York office. Royal Caribbean had previously adapted its international campaigns to run in the UK market, but the appointment of JWT London marks the first time that it will run work specifically targeting a UK audience.
The cruise ship market has recently been hit by the sinking of the Costa Concordia, which resulted in the deaths of several passengers.
James Whitehead, the executive partner of JWT London, commented: "We're very pleased to be partnering Royal Caribbean in the UK and it's going to be a challenging year ahead."
The media account, at AMS, is not affected by the review.
This article was first published on campaignlive.co.uk
- Managing Director - Equity potential DU Group £120,000 - £150,000, South Oxfordshire
- PPC Senior Account Manager : Top 20 Digital Agency Dylan Up to £40000, London
- Deputy Director of Marketing and Communications University of West England £54,827, Bristol
- Junior Digital Project Manager - Big Brand ADLIB GBP20000 - GBP25000 per annum, Wiltshire
- SENIOR ACCOUNT MANAGER - Shopper Marketing - 5 month CONTRACT- £180-200 day rate - Central London Judi Patton going day rate, London
- Blippar connects disjointed families, says MEC executive
- Fans take on Jo-Wilfried Tsonga in Twitter-powered tennis game
- Campaign Viral Chart: Samsung scores hat-trick in tech-heavy chart
- Jaguar readies global campaign for F-Type launch
- ITV and Channel 4 insist they will beat declining ad market
- EE adds Dare to agency roster to develop digital
A demographic portrait of Twitter, Tumblr, Pinterest, Instagram and Facebook users
A useful study here from the ‘Pew Research Center’ taking a look at the demographic make-up of US social media users across Twitter, Tumblr, Pinterest, Instagram and Facebook. No data on LinkedIn of Google+, but great stats all the same.