Amscreen poaches CBS Outdoor's Mike Hemmings
By Maisie McCabe, mediaweek.co.uk, Thursday, 19 January 2012 10:25AM
Amscreen, Lord Sugar's digital out-of-home media owner, has appointed CBS Outdoor's head of marketing Mike Hemmings as its international marketing director.
Chris Forrester: European managing director of sales and marketing at Amscreen
Hemmings will be responsible for developing the Amscreen brand as it continues to grow internationally.
He will report to Chris Forrester, European managing director of sales and marketing, Amscreen.
Hemmings, who joined CBS Outdoor in July 2006, rose from senior marketing manager to head of marketing, where he was responsible for marketing strategy across the CBS Outdoor portfolio of rail, Tube, bus, retail and airport media.
Prior to joining CBS Outdoor, Hemmings was at FHM and Heat magazine-owner Emap (now Bauer Media) as acting head of trade marketing. He started his career at Independent Newspapers as a sales and marketing executive.
Forrester said: "We are extremely pleased to welcome Mike to Amscreen. His experience will no doubt be a great asset to the company as we continue to expand and build the brand internationally.
"Together with other recent appointments to the Amscreen team, we're sure Mike will help to enhance our position as a leader in European digital media and I look forward to him joining the team."
Hemming's appointment follows Amscreen's hiring of former JCDecaux director Yoko De Souza as director of client sales and Winfried Karst, formerly chief operating officer of Germany and chief executive of Switzerland at Kinetic, as its chief executive, central and Eastern Europe.
Amscreen bought the sales and marketing operation of its digital out-of-home ad sales house Digicom in August last year, following a deal to expand its digital signage to BP-owned petrol forecourts in Europe.
Hemmings will join Amscreen in February. A spokesman for CBS Outdoor had not confirmed whether Hemmings would be directly replaced by the time of publication.
Follow Maisie McCabe on Twitter @MaisieMcCabe
This article was first published on mediaweek.co.uk
Related articles
- CBS Outdoor hires Robert Doel as group account director
- Garmin signs six-figure deal with Sugar's Amscreen
- Amscreen hires Jamie Lindsay as managing director
- Out and About 15 March
- Gap first to use illuminated bus format
- JCDecaux hires NI's James Roles
- CBS Outdoor drops threat to terminate £1bn Tube ad contract
- CBS Outdoor adds Bluetooth to London bus ad offering
- CBS Outdoor swoops on Cardiff Airport
- Sector analysis: outdoor and mobile
- Brands trial Google Goggles outdoor ads
- Sugar's Amscreen buys Digicom
- CBS Outdoor appoints Harrington to lead marketing and new business
- CBS revealed as creator of 'time to consider' campaign
Additional Information
Campaign Jobs
- Senior Account Manager, Automotive Account, Copeland Select to £35,000, Central London
- senior planner > SPORTS BRANDS collectivo Up to £90,000 plus benefits, London
- Account Director Gemini Search £55000.00 per annum, London
- PR Manager - 12 month Contract Network Marketing £50000 per annum, London
- Junior/Midweight Digital Designer Gemini Search £22000 per annum, Kent
Most viewed
- Blippar connects disjointed families, says MEC executive
- Fans take on Jo-Wilfried Tsonga in Twitter-powered tennis game
- Campaign Viral Chart: Samsung scores hat-trick in tech-heavy chart
- Jaguar readies global campaign for F-Type launch
- Samsung strikes placement deal with The Wanted
- Proximity's Justin Vir joins Havas Worldwide London
Most commented
-
Pinterest takes big step towards working with major brands
Pinterest is getting closer to big brands as it announces three new types of pin that will highlight major US retail brands.It marks Pinterest’s first step towards associating images directly with brands and could be the beginning of a change on the social network that sees it become a marketplace as well as a site where people pin ideas of things they like or that inspire them.
