The last consensus forecast from Warc in August predicted 4.5% growth. The consensus forecast is based on a weighted average of adspend predictions at current prices from ad agencies, media monitoring companies, analysts, Warc’s own team and other industry bodies.
Global growth is expected to be 5.4%, which is down from the 6.3% predicted in August.
China is predicted to be the fastest-growing market, up 14.7%, and Spain to be the worst performer with a 2% drop.
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This article was first published on campaignlive.co.uk