In association with
Nike '#makeitcount' by Wieden & Kennedy and AKQA
Campaign Work, Monday, 09 January 2012 09:08AM
Wieden & Kennedy London and AKQA have created a new campaign for Nike, with a focus on this year's Olympics.
The above-the-line campaign, created by Wieden & Kennedy, shows British athletes in black-and-white portraits with their own handwriting.
The athletes' Twitter handles appear on the executions along with the "make It count" hashtag to encourage online participation.
Photographed by Adam Hinton, the portraits appear on posters and online. A series of more personal portraits of the athletes will be exhibited in Nike’s 1948 space from 18 January.
AKQA has created a social campaign across Facebook, Twitter and Nike.com. A series of online films explore the athletes’ hunger to achieve their goals in the year ahead.
This article was first published on Campaign Work
- Nike 'king of trainers' by R/GA London
- Nike 'Rooney' by Wieden & Kennedy
- Nike 'my time is now' by Wieden & Kennedy London
- Nike 'I would run to you' by Wieden & Kennedy Portland
- Nike 'Pro-Direct Soccer Zone app' by R/GA London
- Private View: Darren Bailes and Dave Bedwood
- Nike 'some time together' by Wieden & Kennedy Portland
- Nike 'music runs Ellie' by AKQA
- Nike 'voice of the stadium' by BBDO Argentina
- Nike 'addiction' by F/Nazca Saatchi & Saatchi Brazil
- planning Director Twist Recruitment £80000 - £100000 per annum, London
- Digital Account Manager [Beauty Account] - Excellent London Agency - to £30k Fill Recruitment Ltd to £30k + great benefits, Central London
- Account Manager - Superb Central London Agency - to £30k Fill Recruitment Ltd to £30k, Central London
- Trading Sales Mnager, major RTB platform Ultimate Asset £40000 - £50000 per annum + +20-30k bonus, London
- Agency digital trading desk Account Manager Ultimate Asset £40000 - £50000 per annum + agency bens, London
- Nature Valley awards integrated business to start-up
- LMFM challenges bakers to be Brave on World Baking Day
- Samsung strikes placement deal with The Wanted
- Fans take on Jo-Wilfried Tsonga in Twitter-powered tennis game
- Blippar connects disjointed families, says MEC executive
- Jaguar readies global campaign for F-Type launch
What we can all learn from how Daft Punk won the web