Olympic stadium owners look beyond football for future
The tender for the use of the Olympic Stadium, after the 2012 Games, begins today (20 December) with organisers not dependant on a football club to attract the desired £5m a year in fees.
The release of the latest tender documents follow the decision by the Olympic Park Legacy Company (OPLC) to axe the deal with West Ham United and Newham Council in October, following a number of legal changes from a rival bid from Tottenham Hotspur. The Tottenham bid for the stadium was rejected in February.
West Ham are still favourites to be the main tenants.
The OPLC said it was looking for a "viable combination of users" that "achieves both year-round community access and wider public benefits." The OPLC is running the public asset with Newham Council. It is looking at the possibility of music and concert providers.
Under the new terms of the arrangements, the stadium will be retained in public ownership with the OPLC looking for a number of possible tenants.
Bids to use the 60,000-seat venue are due in by March 2012.
Andrew Altman, chief executive of the OPLC, said: "The Olympic Stadium will be a new national stadium for athletics and a multi-purpose venue that can host a full array of sporting, cultural and commercial events in one of the most exciting destinations in the world.
"Having already secured the 2017 World Athletics Championships, now is the time for bidders to come forward to further enhance the Stadium’s legacy."
He added: "Plans for the Olympic Park are more advanced than any other host city and we are maintaining that pace by securing operators, tenants and events for all our venues before the Games have been started."
Follow John Reynolds on Twitter @johnreynolds10
This article was first published on marketingmagazine.co.uk
- Managing Director - Equity potential DU Group £120,000 - £150,000, South Oxfordshire
- Planning Director Direct Recruitment £80,000 - £90,000 + bens, East London
- New Business Director - to £70k + Benefits Network Career Consultants £65000 - £70000 per annum + Commission , London
- Sales and Marketing Director - Yorkshire Victoria Plumb Highly Attractive Package Commensurate With Experience, Yorkshire Region
- Group Account Director The Blueprint £65-75k, London
- Blippar connects disjointed families, says MEC executive
- Fans take on Jo-Wilfried Tsonga in Twitter-powered tennis game
- Campaign Viral Chart: Samsung scores hat-trick in tech-heavy chart
- Jaguar readies global campaign for F-Type launch
- ITV and Channel 4 insist they will beat declining ad market
- EE adds Dare to agency roster to develop digital
Forget the ‘Store of the Future’; brands need to think about the store of tomorrow
Technological innovations are everywhere, and while we may hear about a number of fascinating new developments, few will actually truly define the future of retail. Considering the changing landscape, technology is irrelevant if you don’t first understand both the behaviours and motivations of consumers in a hyper-connected, multi-channel world.