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Daisley quits Google for Twitter sales role
By Sarah Shearman, campaignlive.co.uk, Thursday, 01 December 2011 08:20AM
Google's Bruce Daisley has been poached by Twitter to become its first UK commercial director.
Bruce Daisley: Twitter's first UK commercial director
Daisley will be responsible for creating an advertising business for Twitter in the UK, encouraging brands to use the microblogging platform and building a sales team.
He has worked at Google for the past three years, joining the business as the head of display before becoming the director of YouTube and display at Google UK.
During his time at YouTube, he was responsible for rolling out its pioneering "skippable" ad format.
Before Google, Daisley worked at Emap for more than ten years, most recently as the digital sales director.
He joins Twitter in January and will report to Tony Wang, the general manager for Twitter UK, who relocated from the business in San Francisco to set up the UK office in May.
Twitter rolled out its first UK-targeted ad products in September.
This article was first published on campaignlive.co.uk
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Twitter gives brands adds lead generation to
Twitter has announced an addition to its Twitter Cards today to allow marketers to generate leads and drive purchases and all within the space of a tweet.It is a significant move that brings the ability for Twitter users to easily leave their contact details within expanded tweets, called the Lead Generation Card, to express interest in what a brand is offering.
