Campaign Viral Chart: John Lewis Christmas ad is top of the tree

By Ben Hall, campaignlive.co.uk, Friday, 18 November 2011 08:00AM

Releasing its Christmas ad on YouTube and Facebook early has paid dividends for John Lewis, which finds itself at the top of the chart with more than 183,000 shares this week.

Since hitting the web, "the long wait" has been mentioned in 192,000 Facebook updates, 10,000 tweets and 190 blog posts. Most of these have been in English, but Portuguese, Spanish and Danish people also picked up on it.

Canadian ad agency John St's spoof video "catvertising" follows closely behind with 158,550 shares in the past week.

Last week's number one, GTA V has slumped to fifth position, picking up 31,330 shares. 

 The chart, produced in conjunction with Unruly, ranks ads according to the number of times they have been shared on Facebook, Twitter and the blogosphere during the past seven days. Ads launched more than 30 days ago are not included.

1. John Lewis 'the long wait' by Adam & Eve 183,060 shares this week All time: 202,637 shares

2. john st 'catvertising' by john st 158,550 shares this week All time: 178,145 shares

3. Activision 'the vet and the n00b' by 72andSunny 148,751 shares this week All time: 893,792 shares

4. DXB Connect 'flash mob' by Global Event Management 63,164 shares this week All time: 167,068 shares

5. Rockstar 'GTA V trailer' by Rockstar 32,589 shares this week All time: 403,049 shares

6. Dermablen 'go beyond the cover' by Tuxedo 27,168 shares this week All time: 474,956 shares

7. Microsoft 'productivity future vision' by Microsoft in-house 18,684 shares this week All time: 252,114 shares

8. Electronic Arts 'need for speed: the run' by Kirshenbaum Bond Senecal & Partners 16,681 shares this week All time: 44,036 shares

9. Verizon 'payload' by McGarryBowen 15,203 shares this week All time: 18,081 shares

10. TomTom 'Bert and Ernie' by Pool Worldwide 13,902 shares this week All time: 14,538 shares

This article was first published on campaignlive.co.uk