As part of the plan, Ann Summers is due to reprise its partnership with Thomson-owned clubbing holiday firm 2wentys and use it to promote the revamped club-gear range. The activity is due to roll out next year.
Ann Summers ran its debut TV campaign and relaunched its website last week as part of a brand overhaul intended to dispel the negative image that some consumers have of the brand.
This article was first published on marketingmagazine.co.uk
A useful study here from the ‘Pew Research Center’ taking a look at the demographic make-up of US social media users across Twitter, Tumblr, Pinterest, Instagram and Facebook. No data on LinkedIn of Google+, but great stats all the same.