Having helped deliver the perfect Christmas to a village last year, Oliver is now shown concocting a feast in a theatre for a crowd of famous characters from pantomime.
In a spot created by AMV's Adam Chiappe and Matthew Saunby, characters such as Snow White and the Seven Dwarfs, Captain Hook and Cinderella's Ugly Sisters are shown making their way to the theatre from around the country.
It was shot by Jamie Rafn and produced by Ray Leakey for Smuggler, with post-production by Stitch.
It said he would be in the Christmas ads but left him out of its September campaign introducing its new 'Live Well For Less' positioning.
Follow Daniel Farey-Jones on Twitter @danfareyjones
This article was first published on campaignlive.co.uk
The games console as we know it is dead. When Microsoft unveiled the Xbox One earlier this week, it was clear that this was more than a device that would enable you to play Call of Duty or FIFA – this was, in Microsoft’s own words, “an all-in-one home entertainment system”.