Alfa Romeo launches social campaign for MiTo model
Alfa Romeo, the Fiat-owned Italian car marque, has launched a Facebook campaign to showcase its the high performance capabilities its new MiTo Quadrifoglio Verde vehicle.
The campaign involves a video of stunt driver Terry Grant driving the Mito through 2,500 of balloons arranged in the shape of the Alfa Romeo logo, leaving four unburst.
It is rolling out the video today across YouTube and on its Facebook pages and will be promoting it via Twitter. It is also launching a competition today on Facebook, to get fans to guess where on a grid the remaining balloons are.
The winner will be treated to an Alfa Romeo track day at Goodwood Motor Circuit. It will be launching more videos linked to the campaign over the next few weeks.
The campaign was devised by Yuki Media, with Grape Digital handling the Facebook activity. Big RD was responsible for the production.
Alfa Romeo is already active in social media space and in May this year signed up to feature in a social game ‘I Am Playr’ as the sponsor of a fictional football club called River Park.
This article was first published on brandrepublic.com
- Digital Account Director Dot-Gap £38k, Central London
- Search Account Director Dot-Gap £43k, Central London
- Social Media Manager Dot-Gap £35k, Central London
- Broadcast Planning & Buying - Senior Management Position PFJ £70000 per annum, London
- Digital Media Manager - Client side - Entertainment PFJ £45000 per annum, London
- Blippar connects disjointed families, says MEC executive
- Fans take on Jo-Wilfried Tsonga in Twitter-powered tennis game
- Nature Valley awards integrated business to start-up
- LMFM challenges bakers to be Brave on World Baking Day
- Samsung strikes placement deal with The Wanted
- Jaguar readies global campaign for F-Type launch
Yahoo set to announce $1.1bn to buy Tumblr on Monday
AllThingsD is reporting that last week’s rumoured deal that would see Yahoo pay as much as $1bn buy Tumblr is set to be announced on Monday.
It quotes sources saying that the Yahoo board has approved a deal worth $1.1bn to buy blogging business Tumblr after talks with founder David Karp and investors.