In March, Air New Zealand extended its relationship with Albion, the incumbent agency on its pan-European ad business, to include North America and Canada.
The campaign marks the first launched by Albion West Coast for the airline.
The quirky ads focus on Air New Zealand’s Skycouch concept, which allows a trio of seats to be moved together to create flexible space options.
Spots feature ‘Mason and Jason, the inseparable sheep twins’, along with cameos from Playboy Playmate twins Kristina and Karissa Shannon, and David Hasselhoff.
The campaign is to debut in the UK later this month.
Albion London, which has worked with Air New Zealand since 2008, last year launched a press and outdoor campaign that showed consumers how Air New Zealand had "redesigned" the long-haul travel experience.
This article was first published on campaignlive.co.uk
A useful study here from the ‘Pew Research Center’ taking a look at the demographic make-up of US social media users across Twitter, Tumblr, Pinterest, Instagram and Facebook. No data on LinkedIn of Google+, but great stats all the same.