VIFF 'an open mind is advised' by TBWA\Vancouver
Agency: TBWA\Vancouver
Rating: 5.0
By Staff, brandrepublic.com, Friday, 23 September 2011 04:00PM
Lyndsay Menzies, Craig Inglis, Katie Lee, Gordon Tempest-Hay, Lee Leggett, Mark Cridge
At the gala dinner of BrandMax, the marketing event held over two days at London’s Altitude 360, Brand Republic welcomed half a dozen leaders, brands and innovators into its Hall of Fame launched, with partners LBi and Bigmouthmedia, to celebrate its 10th anniversary.
Following an editorial panel and public vote, which drew hundreds of nominations and thousands of votes from across the industry, some of the leading names across the entire collection of marketing communications disciplines were inducted.
The winners on the evening were:
Innovators
Dare
Blue Rubicon
Leaders
Jill McDonald, UK chief executive and president, Northern division, McDonalds
Mark Cridge, chief executive, Glue Isobar, & global managing director Isobar network
Brands
Innocent
John Lewis
The Hall of Fame was introduced by editor Rich Sutcliffe and Lyndsay Menzies, chief media officer at LBi and chief executive at BigMouthMedia.
To collect their awards were on the night were Dare chief executive Lee Leggett, Blue Rubicon chief executive Gordon Tempest-Hay, Katie Lee, the marketing director at McDonalds' agency leo Burnett who kindly picked up Jill McDonald's award, Mark Cridge, chief executive at Glue Isobar, and John Lewis marketing director Craig Inglis.
This article was first published on brandrepublic.com
Twitter has announced an addition to its Twitter Cards today to allow marketers to generate leads and drive purchases and all within the space of a tweet.
It is a significant move that brings the ability for Twitter users to easily leave their contact details within expanded tweets, called the Lead Generation Card, to express interest in what a brand is offering.