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Lypsyl readies fruit balm digital activity
By Ariane Osman, marketingmagazine.co.uk, Wednesday, 21 September 2011 10:00AM
Lypsyl, the Novartis-owned lip care brand, is to target teenage girls with an experiential and digital campaign for its new range of fruit lip balms, in October.
Lypsyl: launches 'catwalk inspired' range
It has appointed Iris to create the campaign and position the brands as fashionable, rather than purely functional.
The new product range of "catwalk inspired" lip-balms includes Watermelon Burst, Pineapple Passion, Cherry Blossom and Strawberry Polka-Dot.
The brand is also promoting lip health by including Aloe Vera, Vitamin E and SPF 15 protection in all of its new products.
This article was first published on marketingmagazine.co.uk
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