By Ariane Osman, marketingmagazine.co.uk, Wednesday, 21 September 2011 10:00AM
It has appointed Iris to create the campaign and position the brands as fashionable, rather than purely functional.
The new product range of "catwalk inspired" lip-balms includes Watermelon Burst, Pineapple Passion, Cherry Blossom and Strawberry Polka-Dot.
The brand is also promoting lip health by including Aloe Vera, Vitamin E and SPF 15 protection in all of its new products.
This article was first published on marketingmagazine.co.uk
It marks Pinterest’s first step towards associating images directly with brands and could be the beginning of a change on the social network that sees it become a marketplace as well as a site where people pin ideas of things they like or that inspire them.