Aunt Bessie's 'Margaret and Mabel' by VCCP
Agency: VCCP
Rating: 5.0
By Loulla-Mae Eleftheriou-Smith, marketingmagazine.co.uk, Thursday, 08 September 2011 12:18PM
Ryanair: confirms it is not to bid for Irish government's stake in Aer Lingus
Ryanair currently owns a 29.8% stake in Aer Lingus and has made two failed attempts to increase its share to a majority ownership since 2006.
The budget airline was denied the takeover by the Irish government and European competition authorities on competition grounds.
Leo Varadkar, Ireland's transport minister, said the Irish state was considering selling its 25% shareholding in Aer Lingus, as it moves to reduce its debt pile.
Varadkar said he would not accept an offer for the stake – which is worth around £78m – from Ryanair.
A Ryanair statement said: "If the Irish government wishes to dispose of its 25% stake in Aer Lingus, and if the government believes any offer from Ryanair for this stake would be unwelcome, then Ryanair is happy to confirm that it will not bid for the government's 25% stake."
Ryanair added that it would welcome another "financially strong" airline or investor to acquire the 25% holding, and "would not rule out" entering into discussions to sell its own stake in Aer Lingus.
In July, Ryanair said it was planning its first "green" marketing campaign to highlight its credentials as a "low emissions" carrier.
This article was first published on marketingmagazine.co.uk
Day two dawned….and with it another migration back to the Palais.
Annie Leibovitz explained the art of bringing a story down to a single moment, and shared the inspiration behind the campaign she created with Disney making tales as old as time relevant to today. We heard from Astro Teller, Captain of Moonshots at Google (yes, really) reinforcing the importance of storytelling in driving audacious invention. Mother warned us to hang on to the joy of craft and keep our brains happy in order not to become advertising douchebags. And Facebook discussed scalable creativity.
Read more on Chronicles of Cannes – Day Two: The Redux…