Butlins ad account win gives Now its first retained client
By Anne Cassidy, campaignlive.co.uk, Thursday, 04 August 2011 09:00AM
Butlins has appointed the start-up agency Now to handle its £5 million advertising account.
The holiday company, which becomes Now’s first retained client, made the appointment after informal meetings with several agencies last month.
Mother previously handled the account, but split with Butlins in May after just nine months working on the business. A joint statement at the time cited "cultural differences" as the reason for the split.
The company’s advertising was temporarily moved in-house, but Now, which was founded in March by Mark Lund, John Townshend and Kate Waters, will handle above-the-line activity for Butlins and help it to develop its social media strategy.
Now’s work is expected to replace the Mother Butlins creative, which launched in January and featured a furry green dinosaur called Ludo the Dino.
Butlins, which celebrates its 75th anniversary next year and is owned by Bourne Leisure, is looking to raise the profile of its three resorts in Bognor Regis, Minehead and Skegness, and make potential holidaymakers more aware of the facilities available at the sites.
Jackie Martin, the director of sales and marketing at Butlins, said: "We’re very pleased to have appointed Now – the team get the brand and share our passion to keep adding value to it."
This article was first published on campaignlive.co.uk
- Project Manager Red Sofa London £5000 - £45000 per annum + Benefits, City of London
- Studio/office Manager (12mth FTC) - creative studio Vitamin Talent c£33-35k (doe) + Bens & bonus | 12 mth fixed term contract/mat cover, London, zone 1
- Account Executive Vitamin Talent £18k, South West London
- Business Development Director Spectrum £70,000 - £90,000, London
- Junior Creative Designer Blue Skies Marketing Recruitment £22000 - £25000 per annum, West London
Who should you be kissing on Twitter? A new microsite offers guidance
It’s National Kissing Day, as if you didn’t know. And to celebrate, instead of kissing each other, the lingerie company Curvy Kate has developed a new microsite. Using a scientific formula, otherwise known as the Twitter API, Curvy Kate has looked at who you follow and your tweets to determine who you should be kissing.