The soft-drinks brand was cited as the worldwide partner that consumers most associate with the Olympics by 37% of 2000 people surveyed.
Despite having unveiled plans to open its biggest UK restaurant in Stratford in 2012, McDonald's only just pipped Visa to second place, with 25.2% of respondents naming the fast-food chain most-recognised sponsor, compared with 24.95% for Visa.
Samsung ranked fourth with 3.15% of the vote. The research follows Marketing's revelation last week that Lloyds TSB is the most-recognised tier-one sponsor.
This article was first published on marketingmagazine.co.uk
It’s said that the average person is exposed to 30,000 marketing messages a day. To me that’s worrying news for us marketers – especially if it’s your job is to build marketing relationships with consumers.