Sugar's Amscreen takes on Europe
Amscreen, the digital media network owned by Lord Sugar's Amshold Group, is to expand into Europe after securing a deal with BP to roll out digital signs across Continental petrol stations.
Amscreen will initially install screens in selected BP forecourts across Germany, Poland, Luxembourg, Switzerland and Austria as part of a five-year deal that will extend Amscreen's relationship with BP in the UK for a further five years.
Amscreen has built a network of 3,000 screens nationwide since it launched two years ago and claims to be the UK's largest digital screen media network, reaching an audience of 25 million a week.
Jurgen Bloemers, marketing and cards director, Europe, BP, said: "Following on from the success of our partnership with Amscreen in the UK, it made perfect sense to mirror this onto our forecourt network across Europe.
"Amscreen's unique 'plug and play' technology is easy for us to install and is sure to modernise digital advertising across European forecourts by centralising messaging, reducing wastage and maximising store compliance."
Amscreen's chief executive is Simon Sugar, Lord Sugar's son. The ad sales for Amscreen are handled by Digicom, the independent ad sales house set up by former CBS Outdoor international chief executive Tom Goddard.
Simon Sugar said: "The user friendly nature of our digital signage technology means that it can be easily rolled out across the continent and we hope to have our screens installed in over 1,800 BP and [BP-owned] Aral sites in the coming months.
"This is just a start for us in Europe and we will be announcing other European forecourt partnerships in the coming months."
This article was first published on mediaweek.co.uk
- Amscreen appoints Yoko De Souza as director of client sales
- Sugar's Amscreen buys Digicom
- Lord Sugar confirmed as YouView chair
- You're hired: Simon Sugar builds his digital outdoor empire
- Media: All about ... Digital outdoor
- Davies appointed account director at Digicom
- Kinetic's Evans joins Digicom
- Amscreen links up with TomTom for traffic news
- Digicom to sell for Sugar's Amscreen
- Sugar's Amscreen secures BP's forecourt ad business
- Designer / Creative Artworker David Thatcher Recruitment £25-30k, Wantage, South Oxfordshire
- Senior Account Manager / Account Director David Thatcher Recruitment 335-60k dep experience, Milton Keynes
- planning Director Twist Recruitment £80000 - £100000 per annum, London
- Digital Account Manager [Beauty Account] - Excellent London Agency - to £30k Fill Recruitment Ltd to £30k + great benefits, Central London
- Account Manager - Superb Central London Agency - to £30k Fill Recruitment Ltd to £30k, Central London
- Blippar connects disjointed families, says MEC executive
- Nature Valley awards integrated business to start-up
- LMFM challenges bakers to be Brave on World Baking Day
- Fans take on Jo-Wilfried Tsonga in Twitter-powered tennis game
- Samsung strikes placement deal with The Wanted
- Jaguar readies global campaign for F-Type launch
What we can all learn from how Daft Punk won the web