Sugar's Amscreen takes on Europe
Amscreen, the digital media network owned by Lord Sugar's Amshold Group, is to expand into Europe after securing a deal with BP to roll out digital signs across Continental petrol stations.
Amscreen will initially install screens in selected BP forecourts across Germany, Poland, Luxembourg, Switzerland and Austria as part of a five-year deal that will extend Amscreen's relationship with BP in the UK for a further five years.
Amscreen has built a network of 3,000 screens nationwide since it launched two years ago and claims to be the UK's largest digital screen media network, reaching an audience of 25 million a week.
Jurgen Bloemers, marketing and cards director, Europe, BP, said: "Following on from the success of our partnership with Amscreen in the UK, it made perfect sense to mirror this onto our forecourt network across Europe.
"Amscreen's unique 'plug and play' technology is easy for us to install and is sure to modernise digital advertising across European forecourts by centralising messaging, reducing wastage and maximising store compliance."
Amscreen's chief executive is Simon Sugar, Lord Sugar's son. The ad sales for Amscreen are handled by Digicom, the independent ad sales house set up by former CBS Outdoor international chief executive Tom Goddard.
Simon Sugar said: "The user friendly nature of our digital signage technology means that it can be easily rolled out across the continent and we hope to have our screens installed in over 1,800 BP and [BP-owned] Aral sites in the coming months.
"This is just a start for us in Europe and we will be announcing other European forecourt partnerships in the coming months."
This article was first published on mediaweek.co.uk
- Amscreen appoints Yoko De Souza as director of client sales
- Sugar's Amscreen buys Digicom
- Lord Sugar confirmed as YouView chair
- You're hired: Simon Sugar builds his digital outdoor empire
- Media: All about ... Digital outdoor
- Davies appointed account director at Digicom
- Kinetic's Evans joins Digicom
- Amscreen links up with TomTom for traffic news
- Digicom to sell for Sugar's Amscreen
- Sugar's Amscreen secures BP's forecourt ad business
- Campaign Manager Network Marketing £35000 - £40000 per annum + car , Leeds
- Affiliate Marketing Manager NG Digital Marketing around 30k DOE, West London
- Senior Account Manager Dynamic New Alliances £36000.00 - £43000.00 per annum, City of London
- Account Director - Digital Marketing fishtank £40,000 to £50,000, Reading, Berkshire
- Freelance Digital Designer - Needed Vitamin Talent £250 -300 day rate, London - Central
The Renaissance in Florence and Spearmint Rhino: a perfect blend of ‘Magic & Maths’
The Renaissance began in the fourteenth century in Florence, under the patronage of the Medici rulers (pictured). It was a period that saw leaps forward in fields as diverse as painting, medicine, astronomy, Latin, diplomacy and an early form of psychology. The term ‘Renaissance Man’ came to signify the polymath intellectuals such as Leonardo Da Vinci whose skills bridged art, science, painting, sculpture, history, physics and poetry. The power of the Renaissance, and the reason is it widely regarded as the turning point in what had been a fairly bleak millennium for Europe since the fall of Rome, was that it brought together so many strands of thought. Intellectual life moved forward in great lurches as scientists inspired artists who inspired inventors who inspired diplomats.