Google and Amazon halt in-app sales after Apple tightens rules
Google and Amazon are caving in to pressure from Apple by halting direct sales from their iOS apps, following the introduction of new in-app purchase guidelines.
Apple, which takes 30% commission on all digital content bought within iOS apps, flagged up the new guidelines requiring publishers and retailers to remove links to their own websites from their apps in February this year.
It has been reported that Apple began enforcing the guidelines more heavily last week and rather than pay the commission, a number of publishers have stopped selling content through their apps.
Google temporarily took down its ebook reading app from the App store yesterday (25 July) but restored it, without the ability to buy books. Google declined to comment.
Amazon also updated its Kindle app yesterday, removing the link to its store. On its forum yesterday it posted: "In order to comply with recent policy changes by Apple, we've also removed the Kindle Store link from within the app that opened Safari and took you to the Kindle Store."
Rather than give Apple a share of in-app ebook sales, Amazon’s statement advised users to visit the Kindle store via the Safari browser.
Over the weekend, The Wall Street Journal and Kobo, the Canadian ebook retailer, removed external links to their sites and no longer sell content to customers through their apps for Apple devices.
Apple did not responded to a request for comment on the new guidelines.
Last month (7 June) the Financial Times launched a web-based app in HTML5, as a way of circumnavigating Apple’s 30% subscription transactions for its iPad app.
The move was also due to the publisher’s concerns over the lack of data Apple disclosed about the behaviour of its app users.
This article was first published on brandrepublic.com
- Amazon 'click and collect' service tipped for UK launch
- FT removes app from Apple App Store
- Amazon Kindle app bypasses Apple's iTunes
- Retailers confused as Apple blocks Samsung from selling tablet
- Google bolsters daily deals offering with Dealmap acquisition
- Google Transit launches in London
- Amazon acquires TV app company Pushbutton
- Russell Davies: Apple's ability to invent makes it the envy of the C-suite
- Google strikes deal to sell Harry Potter ebooks
- How UK consumers purchase, use and enjoy content on iPads, Kindles and e-readers
- Apple to take 30% slice of all app transactions
- Digital Account Director - Creative Agency - London Sphere Digital 50-70k +bonus +benefits, London, South East
- Managing Director - Equity potential DU Group £120,000 - £150,000, South Oxfordshire
- Account Planner Direct Recruitment Up to £50,000, Central London
- Strategy Director Direct Recruitment £80,000 - £90,000 + bens, Central London
- Senior Strategist Direct Recruitment £70,000 - £80,000 + bens, Central London
- Blippar connects disjointed families, says MEC executive
- Campaign Viral Chart: Samsung scores hat-trick in tech-heavy chart
- Heinz brings back invisible bottle of tomato ketchup
- Initiative scoops Amazon global media business
- Polycell gets cheeky in crack-filler campaign
- Marks & Spencer loses AdWords battle to Interflora
Forget the digital cluster bomb – be more like Bob
It’s said that the average person is exposed to 30,000 marketing messages a day. To me that’s worrying news for us marketers – especially if it’s your job is to build marketing relationships with consumers.