Wilkinson Sword 'mow the lawn' by JWT New York
Agency: JWT, New York
Rating: 5.0
All Response Media lands InsureandGo
By Daniel Farey-Jones, campaignlive.co.uk, Wednesday, 20 July 2011 04:21PM
All Response Media has been appointed to handle the DRTV buying for InsureandGo, which returned to using the medium after nearly four years, without a pitch.
All Response Media: wins InsureandGo's media business
The DRTV ads are running on stations including ITV, ITV2 and Channel 5.
The agency's remit is to reach an older audience demographic, who may be more likely to experience difficulties in securing insurance due to age or medical conditions.
Recent wins for the agency include two travel accounts. Online travel search engine Kayak.co.uk moved its £1m account to the agency from Universal McCann last month.
In addition, Viking River Cruises has awarded the agency a full DRTV push after initially testing the market in October and January. The business spent £2.5m over the past 12 months according to Nielsen figures.
This article was first published on campaignlive.co.uk
Additional Information
Campaign Jobs
- Client Director - Branding to £60k Network Career Consultants £52000 - £60000 per annum, London
- Digital Account Manager - website updates - up to £30k + bens Barker Graves Up to £30k plus bens, Central London
- Account Manager - famous global agency -- £35k + bens Barker Graves Up to £35k + bens, Central London
- Account Manager looking for promotion to Senior Account Manager up to £32k + bens Barker Graves Up to £32k + bens, Central London
- Account Manager - various accounts - up to £30k + bens Barker Graves Up to £30k plus bens, Central London
Highest rated
Most viewed
- Blippar connects disjointed families, says MEC executive
- Nature Valley awards integrated business to start-up
- LMFM challenges bakers to be Brave on World Baking Day
- Fans take on Jo-Wilfried Tsonga in Twitter-powered tennis game
- Samsung strikes placement deal with The Wanted
- Jaguar readies global campaign for F-Type launch
Most commented
-
What we can all learn from how Daft Punk won the web
For an industry supposedly in demise, the music business is leading the way when it comes to generating social currency. And, for the savviest of social marketers, generating sales as well.
