Absolut ties up with Dalston festival for dance installation
Absolut, the premium vodka brand owned by Pernod Ricard, is sponsoring music and art festival Land of Kings as part of its drive to link to alternative events.
Absolut Dalston, named after the fashionable district of north-east London where the multi-venue event is taking place, will invite festivalgoers to become part of an interactive installation of video portraits, in collaboration with director Saam Farahmand.
Today (28 April) is the first day of the two-day event. Participants will be invited to have their portraits filmed while dancing to their favourite tracks. Tomorrow night, these portraits and their subjects will be projected around a dancehall, accompanied by a live mix by dance music act 2ManyDjs.
Havana Club, the rum brand which is also owned by Pernod Ricard, is also sponsoring Land of Kings.
This article was first published on marketingmagazine.co.uk
- Digital Account Director - Creative Agency - London Sphere Digital 50-70k +bonus +benefits, London, South East
- Managing Director - Equity potential DU Group £120,000 - £150,000, South Oxfordshire
- Web Designer:- (Fashion Web, Digital, Layout, Conceptual) Creative Recruitment £35000 - £45000 per annum + Negotiable, London
- Web & Print Designer (Integrated, Visual, Print, Digital) Creative Recruitment £30000 - £35000 per annum + Negotiable, Waltham Abbey
- STUDIO/PROJECT MANAGER/TRAFFICKER (Print, agency) Creative Recruitment £26000 - £35000 per annum + Negotiable, London
The console is dead: The Socialisation of Gaming
The games console as we know it is dead. When Microsoft unveiled the Xbox One earlier this week, it was clear that this was more than a device that would enable you to play Call of Duty or FIFA – this was, in Microsoft’s own words, “an all-in-one home entertainment system”.