Aunt Bessie's 'Margaret and Mabel' by VCCP
Agency: VCCP
Rating: 5.0
By Daniel Farey-Jones, mediaweek.co.uk, Friday, 15 April 2011 09:41AM
Google: UK revenue up 15% year on year
Net income growth did not keep pace with the jump in revenues, climbing 17% to $2.3bn.
Costs were up by more than a third to $5.78bn, as headcount rose from 24,400 full-time employees, to 26,316 employees.
Google has had to raise wages to stop employees jumping ship to rivals such as Facebook and the throng of recent digital start-ups.
It has also stepped up investment in areas such as mobile, social and video.
Patrick Pichette, CFO of Google, said: "These results demonstrate the value of search and search ads to our users and customers, as well as the extraordinary potential of areas like display and mobile.
"It's clear that our past investments have been crucial to our success today – which is why we continue to invest for the long term."
This article was first published on mediaweek.co.uk
Day two dawned….and with it another migration back to the Palais.
Annie Leibovitz explained the art of bringing a story down to a single moment, and shared the inspiration behind the campaign she created with Disney making tales as old as time relevant to today. We heard from Astro Teller, Captain of Moonshots at Google (yes, really) reinforcing the importance of storytelling in driving audacious invention. Mother warned us to hang on to the joy of craft and keep our brains happy in order not to become advertising douchebags. And Facebook discussed scalable creativity.
Read more on Chronicles of Cannes – Day Two: The Redux…