Aunt Bessie's 'Margaret and Mabel' by VCCP
Agency: VCCP
Rating: 5.0
Star Alliance rolls out sustainability-themed ads
By Alex Brownsell, marketingmagazine.co.uk, Friday, 01 April 2011 10:45AM
Aviation group Star Alliance, which includes brands such as bmi, Continental Airlines and Lufthansa, has launched a pan-European ad campaign to promote global travel.
Star Alliance: focusing on its Biosphere Connections programme
The TV, print, online and social media ads, by DDB UK, focus on the "Biosphere Connections" sustainability project launched four years by Star Alliance and the United Nations Educational and Scientific Organisation (UNESCO).
A five-minute online film looks at the re-introduction of the grey wolf to Yellowstone National Park in the US, and how this was facilitated by "connecting people from all corners of the globe by world-wide travel".
Editorial coverage will run across National Geographic’s print and TV platforms, with YouTube and Facebook pages to drive consumer awareness. The activity fits with Star Alliance’s network strapline of "The way the Earth connects".
Mark Davies, director of loyalty and marketing at Star Alliance, said: "The core theme in this campaign is to underline our brand value of connecting organisations and individuals across the globe."
The 27 Star Alliance member airlines will also feature the campaign through their own communication channels, such as in-flight entertainment systems, in-flight magazines, and frequent-flyer marketing.
This article was first published on marketingmagazine.co.uk
Related articles
Additional Information
Campaign Jobs
- Digital Account Director - Creative Agency - London Sphere Digital 50-70k +bonus +benefits, London, South East
- Managing Director - Equity potential DU Group £120,000 - £150,000, South Oxfordshire
- Senior Designer Duke Circa £40k - £43k , London
- Graphic Designer CitNOW £25,000-£35 000pa, Wokingham, Berkshire
- Senior Account Director or Group Account Director, Social / Digital, £60k - £70k, Old Street Agency MODA consult up to £70k + excellent benefits, Central London, Old Street
Highest rated
Most viewed
- Blippar connects disjointed families, says MEC executive
- Campaign Viral Chart: Samsung scores hat-trick in tech-heavy chart
- Heinz brings back invisible bottle of tomato ketchup
- Polycell gets cheeky in crack-filler campaign
- Initiative scoops Amazon global media business
- Marks & Spencer loses AdWords battle to Interflora
Most commented
-
Forget the digital cluster bomb – be more like Bob
It’s said that the average person is exposed to 30,000 marketing messages a day. To me that’s worrying news for us marketers – especially if it’s your job is to build marketing relationships with consumers.
