LateRooms begins TV ad push
LateRooms.com, the hotel bookings website, has launched 'Ideas for the Weekend', its biggest campaign to date.
The campaign, created by Beattie McGuinness Bungay, features a TV ad aired in 30- and 10-second spots, supported by press and digital activity.
The ads will appear on satellite and terrestrial channels, airing during 'Katie, My Beautiful Friends' on Channel 4 tonight (22 March) and on ITV and Channel 5 from later this week. Media buying is being handled by MediaCom.
The ads show a series of thought bubbles showing unexpected accommodation options available through LateRooms.com, ranging from city centres, boutique locations in Paris, and golf and spa locations, to bed and breakfast accommodation by the sea. It uses the strapline "Thinking of rooms? Think LateRooms.com".
Jade Trott is the campaign's copywriter and art director.
Andrew Pumphrey, managing director, LateRooms.com, said: "The new campaign is a great showcase for the brand. The creative concept brings to life our breadth of hotel choice and encourages people to consider the possibilities on LateRooms.com. We're confident of a positive response from viewers."
Last September, LateRooms.com sponsored the Ricky Gervais and Stephen Merchant show, 'An Idiot Abroad', which also featured idents by Beattie McGuinness Bungay.
This article was first published on campaignlive.co.uk
- LateRooms.com continues the story of Ben and Lucy
- Citroën replaces LateRooms.com as sponsor of Sky's An Idiot Abroad
- Budget airlines' online customer experience falls short
- Television: LateRooms.com looks to TV to become 'go to' choice
- LateRooms reviews digital ad strategy
- Laterooms.com to sponsor Gervais show
- Digital Account Director - Creative Agency - London Sphere Digital 50-70k +bonus +benefits, London, South East
- Managing Director - Equity potential DU Group £120,000 - £150,000, South Oxfordshire
- Digital Executive Spotlight Recruitment £26000 - £28000 per annum + excellent benefits, West End
- Junior Account Manager, London, up to £26,000 Blue Skies Marketing Recruitment GBP23000 - GBP25000 per annum, London
- Account Executive, London, up to £23,000 Blue Skies Marketing Recruitment GBP20000 - GBP21000 per annum, London
The console is dead: The Socialisation of Gaming
The games console as we know it is dead. When Microsoft unveiled the Xbox One earlier this week, it was clear that this was more than a device that would enable you to play Call of Duty or FIFA – this was, in Microsoft’s own words, “an all-in-one home entertainment system”.