Mini readies concept car film for social media audience
By Sara Kimberley, campaignlive.co.uk, Friday, 25 February 2011 09:20AM
Mini is launching a global online campaign to promote its "vision for the future" concept car, the Rocketman, which will be unveiled on Tuesday (1 March).
Mini: creates 3D film to support launch of the Rocketman
The two-minute film, created by Amsterdam-based agency BSUR, will screen on YouTube, Twitter and Facebook, in a bid to build buzz around the car's unveiling at the Geneva Motor Show next month.
The film, produced by Amsterdam-based PostPanic, combines live action with 2D and 3D animation that explains Mini's inception in 1959, it's evolution to the present day and the firm's "vision for the future".
The three-seater concept car is 3.4 metres long and has a space-saving carbon-fibre cross frame.
The doors feature double-hinged joints and integrated sills, while the interior can be configured in three different ways due to its sliding seat system. The car will only go into production if there is a favourable response from Mini fans.
Jason Schragger, BSUR's executive creative director, said: "It's great to see an iconic brand like Mini change the way we see future mobility. Again. We wanted to show how the thinking today is inspired by the rebellious nature of the original Mini design. So we took this opportunity to show Mini evolution through the years and finally into the future."
The film has been directed by Mischa Rozema from PostPanic. The creative director is Jason Schragger, art direction is by Rolando Cordova and the copywriter is Karl Dunn.
This article was first published on campaignlive.co.uk
Additional Information
Campaign Jobs
- Digital Account Manager [Beauty Account] - Excellent London Agency - to £30k Fill Recruitment Ltd to £30k + great benefits, Central London
- Account Manager - Superb Central London Agency - to £30k Fill Recruitment Ltd to £30k, Central London
- Trading Sales Mnager, major RTB platform Ultimate Asset £40000 - £50000 per annum + +20-30k bonus, London
- Agency digital trading desk Account Manager Ultimate Asset £40000 - £50000 per annum + agency bens, London
- SEO Account Director Ultimate Asset £45000 - £50000 per annum + agency bens, London
Most viewed
- Nature Valley awards integrated business to start-up
- LMFM challenges bakers to be Brave on World Baking Day
- Samsung strikes placement deal with The Wanted
- Fans take on Jo-Wilfried Tsonga in Twitter-powered tennis game
- Jaguar readies global campaign for F-Type launch
- Blippar connects disjointed families, says MEC executive
Most commented
-
What we can all learn from how Daft Punk won the web
For an industry supposedly in demise, the music business is leading the way when it comes to generating social currency. And, for the savviest of social marketers, generating sales as well.
