VIFF 'an open mind is advised' by TBWA\Vancouver
Agency: TBWA\Vancouver
Rating: 5.0
By Anne Cassidy, campaignlive.co.uk, Tuesday, 22 February 2011 10:01AM
Juan Cabral is leaving Fallon
Cabral will be represented by the production company MJZ and will be based in his home country of Argentina.
His decision to break ties with Fallon follows his move back to Argentina in September 2008, since when he had worked with the agency on a part-time basis.
Cabral's recent work for Fallon included the Eurostar campaign "exploring is beautfiul", released last summer, which Cabral wrote, art directed and directed through MJZ.
Cabral first joined Fallon from Mother in 2004 and was responsible for some of the agency’s most awarded work included Sony Bravia "balls" and Cadbury "gorilla".
His departure was announced internally at Fallon yesterday.
This article was first published on campaignlive.co.uk
Twitter has announced an addition to its Twitter Cards today to allow marketers to generate leads and drive purchases and all within the space of a tweet.
It is a significant move that brings the ability for Twitter users to easily leave their contact details within expanded tweets, called the Lead Generation Card, to express interest in what a brand is offering.