Boots Opticians rolls out new TV ads
Boots Opticians launches a new TV campaign by Mother today (6 December), promoting its "two for £79" offer.
In line with Boots' main "here come the girls" campaign, the two 30-second ads focus on everyday scenarios.
The first ad, "bad eyes," features a couple sitting in a restaurant reading the menu. Even after making numerous mistakes while trying to order his food, the husband still strenuously denies to his wife that he needs glasses.
In the second ad, "Two looks," a woman at work swaps her glasses as she switches between joking with a colleague and talking seriously with her boss.
The ads are directed by Ric Cantor at Outsider, produced by Paul McPadden and edited by Billy Mead at TenThree. Media planning and buying is handled by OMD.
The campaign will also include in-store, online and direct marketing.
Elizabeth Fagan, marketing director at Boots UK, said: "Boots adverts are all about demonstrating that we understand our customers and we seek to play back real "truths" that they can identify with.
"We're sure our latest adverts for Boots Opticians will raise a smile and remind people of their need to have an eye test – whether they love wearing glasses, or are not quite as enthusiastic."
This article was first published on campaignlive.co.uk
- Managing Director - Equity potential DU Group £120,000 - £150,000, South Oxfordshire
- Brand Manager - 12 month contract Brand Recruitment £40000 per annum + plus benefits, Newmarket
- Senior Category Activation Manager Brand Recruitment £60000 per annum + per annum + car allowance + benefits etc, Bedford
- Senior Account Manager - West London Agency - to £39k Fill Recruitment Ltd to £39k + great benefits, West London
- Social Media Campaign Manager - £35,000 - £40,000 Premier Media Up to £40,000 including benefits (bonus scheme, pension, health care etc), Manchester City Centre
- Blippar connects disjointed families, says MEC executive
- Fans take on Jo-Wilfried Tsonga in Twitter-powered tennis game
- Campaign Viral Chart: Samsung scores hat-trick in tech-heavy chart
- Heinz brings back invisible bottle of tomato ketchup
- EE adds Dare to agency roster to develop digital
- Polycell gets cheeky in crack-filler campaign
Projecting ROI for SEO is Mission Impossible
And I’m certainly no Tom Cruise. Before I explain this issue it’s important to understand that a website is like the human body. Your health is not only based on your current routines (eating, exercise, etc.) but lifestyle choices you’ve made previously. If you stop smoking today you’ll still have a higher chance of getting heart disease for many years to come.