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GSK marketing team in restructure
By John Reynolds, marketingmagazine.co.uk, Tuesday, 30 November 2010 08:00AM
GlaxoSmithKline (GSK) is restructuring its marketing team to bring together its over-the-counter (OTC) healthcare and oral care brands under a single senior marketer.
GSK
Carol-Anne Stewart, previously marketing director for oral care, takes on the title of marketing director. Her enlarged remit covers a range of brands, including smoking-cessation product NiQuitin.
The restructure, which affects about 30 marketers, follows the departure of marketing director for OTC consumer healthcare Tim Brooks, after 11 years at the company.
A GSK spokeswoman confirmed the review may lead to redundancies, but would not give further details.
This article was first published on marketingmagazine.co.uk
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Making the best out of Twitter chats with @TheChatDiary
Many businesses try and engage user and demonstrate their expertise via running chats over Twitter. These are on a chosen topic, and curated and followed by a pre-assigned #hashtag.Twitter chats can be a very useful way of networking and community building for those involved, however they are also easy to miss. While you can read the conversation back, this clearly limits the interactivity and value of the conversation.
