Carol-Anne Stewart, previously marketing director for oral care, takes on the title of marketing director. Her enlarged remit covers a range of brands, including smoking-cessation product NiQuitin.
The restructure, which affects about 30 marketers, follows the departure of marketing director for OTC consumer healthcare Tim Brooks, after 11 years at the company.
A GSK spokeswoman confirmed the review may lead to redundancies, but would not give further details.
This article was first published on marketingmagazine.co.uk
Technological innovations are everywhere, and while we may hear about a number of fascinating new developments, few will actually truly define the future of retail. Considering the changing landscape, technology is irrelevant if you don’t first understand both the behaviours and motivations of consumers in a hyper-connected, multi-channel world.