VIFF 'an open mind is advised' by TBWA\Vancouver
Agency: TBWA\Vancouver
Rating: 5.0
By Maisie McCabe, campaignlive.co.uk, Thursday, 04 November 2010 10:40AM
RadioCentre: quit digital radio discussions
The body refused to attend a meeting on 1 November after the settlement, published last week, included provision only for national DAB.
The improvement of DAB transmission is seen a crucial part of the switchover to digital radio. DAB listening fell in quarter three 2010 to 15.3 per cent of all listening, from 15.8 per cent in quarter two.
A RadioCentre spokeswoman said: "Following the announcement of the settlement, RadioCentre has been in discussions with Government about the funding of local DAB coverage.
"As these discussions are ongoing, RadioCentre members felt it would be inappropriate to attend the Digital Radio Stakeholder meeting."
This article was first published on campaignlive.co.uk
Technological innovations are everywhere, and while we may hear about a number of fascinating new developments, few will actually truly define the future of retail. Considering the changing landscape, technology is irrelevant if you don’t first understand both the behaviours and motivations of consumers in a hyper-connected, multi-channel world.