Wilkinson Sword 'mow the lawn' by JWT New York
Agency: JWT, New York
Rating: 5.0
The Sunday Times to put up cover price to £2.20
By John Reynolds, mediaweek.co.uk, Friday, 17 September 2010 05:25PM
Rupert Murdoch's The Sunday Times is to lift its cover price by 20p to £2.20 this weekend (September 19), making it the most expensive national Sunday newspaper in the country.
The Sunday Times: introduces price hike
The 20p rise will be introduced across England, Wales, Northern Ireland and Scotland.
The cover price of its sister title, The Times, will remain at £1.
It means The Sunday Times will be again the highest priced Sunday national newspaper. The Sunday Telegraph is priced at £1.90, The Observer £2 and The Independent on Sunday £1.80.
In 2006 The Sunday Times became the first UK national newspaper to charge a cover price of £2.
News International's move to raise the cover price comes as it battles to keep readers amid a difficult national newspaper market and get them to pay for its digital content.
According to the ABC figures for August, The Sunday Times has not yet benefited from its website starting to charge for access on 1 July.
Its circulation dropped 0.18% from 1,068,158 in July to 1,066,240 copies in August – down 8.46% on the year.
This article was first published on mediaweek.co.uk
Additional Information
Campaign Jobs
- Motion Designer Premier Media Plus Benefits, Central London
- Digital Marketing Executive Better Placed Recruitment £20000 - £25000 per annum + Benfits, Leeds
- Email Campaign Manager Brand Recruitment £25000 - £35000 per annum, Cambridge
- Marketing Executive - Email & Retention (1 year contract) Brand Recruitment £18000 - £23000 per annum + per annum + excellent benefits, Sleaford
- Digital Account Manager Dot-Gap £30k, Central London
Highest rated
Most viewed
- Blippar connects disjointed families, says MEC executive
- Fans take on Jo-Wilfried Tsonga in Twitter-powered tennis game
- LMFM challenges bakers to be Brave on World Baking Day
- Samsung strikes placement deal with The Wanted
- Jaguar readies global campaign for F-Type launch
- Campaign Viral Chart: Samsung scores hat-trick in tech-heavy chart
Most commented
-
30 Seconds to Mars stratospheric rise on social media
In the week that it was shown that users only visited the planet Google+ for less than 7 minutes a month it’s interesting to look at how a contemporary rock artist brand goes about using social media in their marketing and the different levels of interest on different platforms.
