OPINION

Apologies in advance for what may be a darker post than usual. Dark, but in some way practical, I hope.

Yesterday a friend and co-member of the DDC* and I hit upon a realisation. At the risk of sounding curmudgeonly, wouldn’t it be nice if there was a way to magically edit those bits of the internet that remind you of things you’d rather not be reminded of? Banners, Facebook ASUs, emails, etc.

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In 1990 Iraq invaded Kuwait.
By 1991 it escalated into what became known as The First Gulf War.
Kuwait couldn’t be allowed to just fall into the hands of a military dictator.
Everyone was outraged.
Kuwait would have to be invaded.
Iraq would have to be thrown out.

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Everybody’s heard of the code-crackers of Bletchley Park. The boffins at this Buckinghamshire mansion were responsible for British Intelligence’s biggest breakthrough of all time and were instrumental in turning World War II in the Allies’ favour. They deciphered the Germans’ infamous Enigma code, were hailed by Churchill as “the geese that laid the golden eggs but never cackled” and have been immortalised in several blockbuster movies and books.

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Can I tell you about my local fish and chip shop? It’s excellent. The quality of their product is superb. The staff are friendly, helpful and seemingly loyal to their employer. The shop is always busy – it’s a thriving business. But get this. Amazingly, Mr Fish doesn’t have brand values. And what’s more – they don’t appear to need them. So, my question is this. Brand values – what’s the point?

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My three-year old daughter has discovered swearing. Three-year old style swearing. Somehow she has discovered that ‘poo’ is different from other words and so occasionally, when you ask what she’d like for tea or what she wants on her toast, she’ll tell you ‘poo’. And then she waits for a reaction. She knows there should be one.

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