Initiative scoops Amazon global media business
Amazon has moved its global media account into Interpublic Group agency Initiative, after a final pitch against incumbent Mindshare and its sister Group M agency, MediaCom.
NEWS
Related stories
Marks & Spencer loses AdWords battle to Interflora
Marks & Spencer has lost the right to bid on the 'Interflora' trademark on Google AdWords, ending a five-year legal battle.
Shelter picks Chameleon as strategic partner for online giving
Housing and homeless charity Shelter has appointed Chameleon to work across its online giving platforms.
Barclaycard teams up with Dare for digital campaign
Barclaycard has launched a live digital campaign with Dare, featuring internet stars including Brett Domino Trio creating personalised songs for tweeters, such as Derren Brown, to promote its Bespoke Offers.
Helen Weisinger to leave EDC group marketing role
Helen Weisinger, the group chief marketing officer at EDC, is to leave the business at the end of May, as the responsibility for new business and marketing falls back to the group's individual agencies.
Canon launches through-the-line EMEA campaign
Canon's 'Power to Your Next Step' campaign launches today and will air 213 times on UK TV screens throughout the day.
Santander reviews £27m media account
Santander, the UK retail and corporate bank, has called a review of its £27 million media planning and buying account, currently held by Carat.
John Lewis picks Proximity for CRM account
John Lewis has appointed Proximity to work on its customer relationship management campaigns, after a pitch.
Army begins recruitment drive despite redundancies
The Army has begun a recruitment campaign aimed at bringing in 10,000 new soldiers and officers over the next 12 months.
The7stars wins media brief to resurrect HMV
The7Stars has been appointed to revive HMV's fortunes and refocus the retailer's marketing on music and film, after it was rescued from administration in April.
Heinz brings back invisible bottle of tomato ketchup
Heinz is to bring back the invisible bottle of tomato ketchup in a new ad campaign using the catch phrase 'It has to be Heinz," following the brand being featured in 'Mad Men' on Sky Atlantic.
Goodstuff awarded £1m Diesel TimeFrames business
Goodstuff Communications has picked up the UK media planning and buying business for Diesel TimeFrames, a joint venture between Fossil Watches and Diesel, after a pitch against incumbent Mindshare.
H&M leads top ten most-shared Beckham ads on the social web
Viral videos and TV ads for H&M are the most-shared ads starring David Beckham, who last week announced his retirement from professional football and played his last game on Saturday for Paris St Germain.
WCRS scoops £15m European Betfair ad account
Engine's WCRS has won the pan-European ad account for Betfair, after a four-way pitch involving WCRS, Bartle Bogle Hegarty and M&C Saatchi.
Cheil hires WPP exec Chris Chalk to lead strategy
Cheil Worldwide has hired WPP's Chris Chalk to run its European operations as president and chief strategy officer, as part of its ongoing efforts to boost its senior management team.
Leagas Delaney hires Fitzsimons and Crothers
Leagas Delaney, the independent London-based agency, has hired the Irish creative duo David Fitzsimons and Peter Crothers as copywriters.
The Minimart wins £3m Sudocrem account
Sudocrem, the nappy rash cream brand, has appointed independent advertising agency The Minimart to its £3m UK ad account as it looks to expand the brand.
Blippar connects disjointed families, says MEC executive
TV ads with augmented reality technology like Blippar can bring disjointed viewers in a family together, according to Jide Sobo, MEC's head of mobile.
Ian Millner to remain MAA chair as it shakes up board
Ian Millner, chief executive of creative agency Iris, is to continue as chairman of the Marketing Agencies Association (MAA) for another year as part of widespread changes to the trade body's board.
Polycell gets cheeky in crack-filler campaign
Polycell is launching its Quick Drying Polyfilla Spray with an online spot by 18 Feet & Rising, which features a bottom.
Campaign Viral Chart: Samsung scores hat-trick in tech-heavy chart
Samsung and its agency Cheil dominate the chart this week with three ads, shared a combined 375,000 times.
Agency News
Digital News
Direct Marketing News
Additional Information
Campaign Jobs
- Managing Director - Equity potential DU Group £120,000 - £150,000, South Oxfordshire
- Creative Copywriter - Integrated Comms Agency - £45-50k - Surrey WE ARE THOMAS 45-50k plus benefits, Surrey near Wimbledon
- Senior Internal Communications Business Partner Badenoch & Clark £325 - £400 per day, Oxford
- Business Development Manager Dynamic New Alliances £30000.00 - £40000.00 per annum + Bonus, City of London
- Junior Data Planner Gabriele Skelton £30000 per annum, London
Most viewed
- Blippar connects disjointed families, says MEC executive
- Fans take on Jo-Wilfried Tsonga in Twitter-powered tennis game
- Campaign Viral Chart: Samsung scores hat-trick in tech-heavy chart
- Jaguar readies global campaign for F-Type launch
- ITV and Channel 4 insist they will beat declining ad market
- EE adds Dare to agency roster to develop digital
Most commented
-
A demographic portrait of Twitter, Tumblr, Pinterest, Instagram and Facebook users
A useful study here from the ‘Pew Research Center’ taking a look at the demographic make-up of US social media users across Twitter, Tumblr, Pinterest, Instagram and Facebook. No data on LinkedIn of Google+, but great stats all the same.
