NEWS

Beckham in 12 ads: Will retirement change his sponsored life?

What does David Beckham's retirement from football mean for sponsors? The iconic player has appeared in more ads than any other player in the history of football.

WCRS scoops £15m European Betfair ad account

Engine's WCRS has won the pan-European ad account for Betfair, after a four-way pitch involving WCRS, Bartle Bogle Hegarty and M&C Saatchi.

Cheil hires WPP exec Chris Chalk to lead strategy

Cheil Worldwide has hired WPP's Chris Chalk to run its European operations as president and chief strategy officer, as part of its ongoing efforts to boost its senior management team.

Blippar connects disjointed families, says MEC executive

TV ads with augmented reality technology like Blippar can bring disjointed viewers in a family together, according to Jide Sobo, MEC's head of mobile.

Leagas Delaney hires Fitzsimons and Crothers

Leagas Delaney, the independent London-based agency, has hired the Irish creative duo David Fitzsimons and Peter Crothers as copywriters.

The Minimart wins £3m Sudocrem account

Sudocrem, the nappy rash cream brand, has appointed independent advertising agency The Minimart to its £3m UK ad account as it looks to expand the brand.

Ian Millner to remain MAA chair as it shakes up board

Ian Millner, chief executive of creative agency Iris, is to continue as chairman of the Marketing Agencies Association (MAA) for another year as part of widespread changes to the trade body's board.

Polycell gets cheeky in crack-filler campaign

Polycell is launching its Quick Drying Polyfilla Spray with an online spot by 18 Feet & Rising, which features a bottom.

Campaign Viral Chart: Samsung scores hat-trick in tech-heavy chart

Samsung and its agency Cheil dominate the chart this week with three ads, shared a combined 375,000 times.

Fans take on Jo-Wilfried Tsonga in Twitter-powered tennis game

Tennis fans have been given the chance to take part in a training session with Jo-Wilfried Tsonga, the world number eight, ahead of the French Open, using a Twitter-controlled robot to position shots to him.

EE adds Dare to agency roster to develop digital

EE has added Dare to its agency roster with a brief to work on its digital proposition, following a competitive pitch.

Superdrug owner calls media pitch

AS Watson, the retailer that owns Superdrug and The Perfume Shop, is reviewing its European media planning and buying account, putting the UK incumbent, ZenithOptimedia, on alert.

BMB partners with Kelner to launch PR arm

Beattie McGuinness Bungay has launched a PR agency led by Simon Kelner, the former editor-in-chief and managing director of The Independent.

BBH captures global ad account for Clarks

Bartle Bogle Hegarty has won the global advertising account for the shoe brand Clarks.

Bodyform owner in global media rethink

SCA, the consumer goods company that owns brands including Plenty and Bodyform, is reviewing its global media planning and buying account.

Mcgarrybowen's Rezvani takes New York role

Ida Rezvani, the managing director of Mcgarrybowen London, is leaving to take up the same role at the agency's New York office.

Havas Media acquires data business ElisaDBI

Havas Media Group has bought the European data analytics company ElisaDBI.

Government warned to treat brand link-ups with caution

The Government could be accused of giving brands undue influence on policy by allowing exclusive sponsorship of its campaigns, ad industry executives warn.

Danone appoints Hypernaked for CRM activity

Danone, the dairy manufacturer, is to back its main brand with a CRM programme for the first time and has appointed Hypernaked to create and manage the initiative.