Amazon has moved its global media account into Interpublic Group agency Initiative, after a final pitch against incumbent Mindshare and its sister Group M agency, MediaCom.
Marks & Spencer has lost the right to bid on the 'Interflora' trademark on Google AdWords, ending a five-year legal battle.
Housing and homeless charity Shelter has appointed Chameleon to work across its online giving platforms.
Barclaycard has launched a live digital campaign with Dare, featuring internet stars including Brett Domino Trio creating personalised songs for tweeters, such as Derren Brown, to promote its Bespoke Offers.
Helen Weisinger, the group chief marketing officer at EDC, is to leave the business at the end of May, as the responsibility for new business and marketing falls back to the group's individual agencies.
Canon's 'Power to Your Next Step' campaign launches today and will air 213 times on UK TV screens throughout the day.
Santander, the UK retail and corporate bank, has called a review of its £27 million media planning and buying account, currently held by Carat.
John Lewis has appointed Proximity to work on its customer relationship management campaigns, after a pitch.
The Army has begun a recruitment campaign aimed at bringing in 10,000 new soldiers and officers over the next 12 months.
The7Stars has been appointed to revive HMV's fortunes and refocus the retailer's marketing on music and film, after it was rescued from administration in April.
Heinz is to bring back the invisible bottle of tomato ketchup in a new ad campaign using the catch phrase 'It has to be Heinz," following the brand being featured in 'Mad Men' on Sky Atlantic.
Goodstuff Communications has picked up the UK media planning and buying business for Diesel TimeFrames, a joint venture between Fossil Watches and Diesel, after a pitch against incumbent Mindshare.
Viral videos and TV ads for H&M are the most-shared ads starring David Beckham, who last week announced his retirement from professional football and played his last game on Saturday for Paris St Germain.
Engine's WCRS has won the pan-European ad account for Betfair, after a four-way pitch involving WCRS, Bartle Bogle Hegarty and M&C Saatchi.
Cheil Worldwide has hired WPP's Chris Chalk to run its European operations as president and chief strategy officer, as part of its ongoing efforts to boost its senior management team.
Leagas Delaney, the independent London-based agency, has hired the Irish creative duo David Fitzsimons and Peter Crothers as copywriters.
Sudocrem, the nappy rash cream brand, has appointed independent advertising agency The Minimart to its £3m UK ad account as it looks to expand the brand.
TV ads with augmented reality technology like Blippar can bring disjointed viewers in a family together, according to Jide Sobo, MEC's head of mobile.
Ian Millner, chief executive of creative agency Iris, is to continue as chairman of the Marketing Agencies Association (MAA) for another year as part of widespread changes to the trade body's board.
Polycell is launching its Quick Drying Polyfilla Spray with an online spot by 18 Feet & Rising, which features a bottom.
Samsung and its agency Cheil dominate the chart this week with three ads, shared a combined 375,000 times.
Direct Marketing News
- Managing Director - Equity potential DU Group £120,000 - £150,000, South Oxfordshire
- Creative Copywriter - Integrated Comms Agency - £45-50k - Surrey WE ARE THOMAS 45-50k plus benefits, Surrey near Wimbledon
- Senior Internal Communications Business Partner Badenoch & Clark £325 - £400 per day, Oxford
- Business Development Manager Dynamic New Alliances £30000.00 - £40000.00 per annum + Bonus, City of London
- Junior Data Planner Gabriele Skelton £30000 per annum, London
- Blippar connects disjointed families, says MEC executive
- Fans take on Jo-Wilfried Tsonga in Twitter-powered tennis game
- Campaign Viral Chart: Samsung scores hat-trick in tech-heavy chart
- Jaguar readies global campaign for F-Type launch
- ITV and Channel 4 insist they will beat declining ad market
- EE adds Dare to agency roster to develop digital
A demographic portrait of Twitter, Tumblr, Pinterest, Instagram and Facebook users
A useful study here from the ‘Pew Research Center’ taking a look at the demographic make-up of US social media users across Twitter, Tumblr, Pinterest, Instagram and Facebook. No data on LinkedIn of Google+, but great stats all the same.