MEDIA FORUM

Are television budgets under real threat?

As AOL launches Be On and YouTube just gets bigger, should conventional TV people be worried, Alasdair Reid asks.

Is Blippar TV more than a gimmick?

Is Blippar TV more than a gimmick?

Can apps such as Blippar drive revenue for TV advertisers or are they another 'red button' fad, Alasdair Reid asks.

 
 
Is real-time marketing the future of advertising?

Is real-time marketing the future of advertising?

The Twitter and Publicis Groupe partnership suggests a renewed focus on live marketing. By Arif Durrani.

 
 
Is Facebook's new Home app a winner?

Is Facebook's new Home app a winner?

Will the social network's mobile software, designed to attract more ads, live up to the billing, Alasdair Reid asks.

 
 
Will Amscreen herald an outdoor 'revolution'?

Will Amscreen herald an outdoor 'revolution'?

The company claims to provide the most accountable outdoor measurement system ever. Alasdair Reid reports.

 
 
Are the days of the 30-second TV spot numbered?

Are the days of the 30-second TV spot numbered?

Trevor Beattie recently announced the death of the 30-second TV ad, to some surprise. Is he right, Alasdair Reid asks.

 
 
Does DAB remain the future of radio?

Does DAB remain the future of radio?

It's not just analogue radio but other digital technologies that could stunt the growth of DAB. By Alasdair Reid

 
 
Lol and Nat

CYBER BUBBLE WRAP, AND HOW TO ACTIVATE IT

 
 
 
Dave Trott

YOU DON’T HAVE TO BE A PREDATOR TO BE PREDATORY

 
 
 
Andy Nairn

Why do clever people keep doing stupid stuff?

 
 
 
Jonathan Staines

Undervalued

 
 
 
Jonathan Staines

Shock value

 
 
 
Lol and Nat
 
 

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