Are television budgets under real threat?
As AOL launches Be On and YouTube just gets bigger, should conventional TV people be worried, Alasdair Reid asks.
As AOL launches Be On and YouTube just gets bigger, should conventional TV people be worried, Alasdair Reid asks.
Can apps such as Blippar drive revenue for TV advertisers or are they another 'red button' fad, Alasdair Reid asks.
The Twitter and Publicis Groupe partnership suggests a renewed focus on live marketing. By Arif Durrani.
Will the social network's mobile software, designed to attract more ads, live up to the billing, Alasdair Reid asks.
The company claims to provide the most accountable outdoor measurement system ever. Alasdair Reid reports.
Trevor Beattie recently announced the death of the 30-second TV ad, to some surprise. Is he right, Alasdair Reid asks.
It's not just analogue radio but other digital technologies that could stunt the growth of DAB. By Alasdair Reid
A useful study here from the ‘Pew Research Center’ taking a look at the demographic make-up of US social media users across Twitter, Tumblr, Pinterest, Instagram and Facebook. No data on LinkedIn of Google+, but great stats all the same.