By the time you read this, this year's Media360 event will be well under way in East London's ExCel - now positioning itself as an acclaimed Olympic venue, no less. Conference fatigue aside, never has the event's concept felt so appropriate.
Rockstar Games is among the greatest exponents of advertising in the world. Yet its registered media spend is minuscule. It relies instead on a virtuous circle involving word of mouth, PR and uploaded film content. Its November 2011 teaser for Gran...
Technology continues to bring mass disruption to the media business. As our media coverage this week highlights, it is developments at the likes of Twitter, Microsoft, Yahoo! and Tumblr that are grabbing much of the attention.
Every week, the O2 account team starts with a vow to steer clear of the VCCP biscuit cupboard in favour of the fruit bowl.
I meet my colleague Dan Brooke at Horseferry Road at 9am and then cycle to Newhaven as part of our training for a charity ride to Paris next month.
Peter Bogdanovich tells a story, recently cited in The New Yorker, about receiving a phone call from Cary Grant. The actor chastises his protégé for banging on about his relationship with Cybill Shepherd.
Campaign s front page last week carried the following dispiriting phrase: "triggered by staff changes in the procurement team at Mercedes headquarters in Stuttgart, Germany". A fragment calculated to dim the joy in even that zaniest of toothsome c...
The annual advertising hajj that is the Cannes Lions has kicked off in a steamy haze of rosé, Brazilians and flashy boats. Twelve thousand delegates are desperately seeking out free drinks in between trying to squeeze into packed talks by a mix of celebs, industry legends, wannabes and hasbeens.
Read more on Chronicles of Cannes – The Arrival…
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