Jo Hagger joins The Lighthouse Company
Jo Hagger, the European vice-president of marketing at SapientNitro, is joining headhunting firm The Lighthouse Family as the head of technology and content search.
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Hey, businesses: ditch YouTube and Head over to Vine
Video marketing for businesses can be a tough game to play. The video landscape is full of funny pranks and comedy acts, so finding an area to put your real content where it will be viewed is difficult. Many businesses are attracted to YouTube, as they boast six billion hours of video viewed. So, they figure, hey why can’t I get some of those hours. The problem is: YouTube’s viewed content is dominated by shows and comedy.
