Jeremy Bullmore is Campaign's resident agony uncle
ASK JEREMY BULLMORE
On the Campaign couch
Dear Jeremy, there have been a lot of new senior staff ap pointed at my agency recently, leaving us all a bit unsettled and unsure of where the character of the agency is heading. What s the best approach: team up with other members of the "old guard...
On the Campaign couch
The passing of Margaret Thatcher has left me feeling unexpectedly bereft. I am not a staunch Tory but, having begun my career in the 80s, for better or worse, the Iron Lady s presence had punctuated my salad days. I suddenly feel very mortal. Can you...
On the Campaign couch
Dear Jeremy, As a regional network leader, I spend much of my time travelling in different time zones. As rewarding as meeting our talented people often is, I would be lying if I said it didn t take its toll. What happened to the idea of technology c...
On the Campaign couch
Is it time to rethink the use of behavioural insights after they led to a campaign based around how people dispose of their used toilet paper? It s hard to conceive of a sequitur more deserving of the prefix non. An insight (and most insights ar...
On the Campaign couch
As you're probably aware, Baroness Thatcher died quite recently. Many people have used this event as an excuse to punt their own pet theories about everything from presidential politics to the poverty gap. What lessons, if any, can the marketing and ...
On the Campaign couch
I run a mid-sized agency, and we've always been really successful when it comes to pitches. Lately, we've lost one pitch after the next and some of ourclients with them. At first I thought it was just a run of bad luck, but now I m starting to feel I...
On the Campaign couch
The new agency chief executive has put a stop to the Friday afternoon drinks trolley run. Is this a wise decision reflecting solemn times or a worrying sign that my new boss is a charmless killjoy?
On the Campaign couch
Heritage ads and TV programmes and features about the past seem to be increasingly common. But is retreating to nostalgia the last refuge for a brand in trouble or a sensible strategy in uncertain times? As I fruitlessly point out every three mont...
On the Campaign couch
I'm the marketing director of a famous sausage brand. Should I sign off a campaign pointing out that the meat in our products is of the highest quality and hasn't been near a horse stable? Or should I ride out the storm, pull adspend and wait for all...
On the Campaign couch
How does one reconcile a lack of trust in advertising with the continuing effectiveness of advertisements? There s no reliable evidence that public trust in something called advertising has, in fact, seriously declined. But even if it has, it woul...
On the Campaign couch
Ever since our executive creative director took over the reins on the interior design at my agency, I feel like I work in a student house. I now sit next to a stuffed goat. He has just informed me that he has ordered a wigwam on eBay to put in recept...
On the Campaign couch
If you were still a young chap, would you be content to ply your agency trade in London or would you be busting a gut to land a big job in China or another Asian hotbed of action? It s 30 years since the publication of Professor Theodore Levitt s ...
On the Campaign couch
Not a funny one, this, I m afraid, Jeremy. The Jimmy Savile scandal has been truly appalling. It has also started to make me and a few colleagues feel uncomfortable in case we, like those senior BBC managers, are culpable if any of the rumours of imp...
On the Campaign couch
I ve got 20 years advertising experience but, as a woman, I increasingly find I have to lie about my age and go to all sorts of extremes to look younger in order to be considered relevant. I understand this is a very ageist industry and it s all abo...
On the Campaign couch
As a woman who works in advertising, I m enormously glad that the fashion for multiple kissing at meetings is fading. At its peak, it used to take as long to do the hellos and goodbyes as it did to have the meeting. The trouble is, we are now in a si...
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Most commented
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A demographic portrait of Twitter, Tumblr, Pinterest, Instagram and Facebook users
A useful study here from the ‘Pew Research Center’ taking a look at the demographic make-up of US social media users across Twitter, Tumblr, Pinterest, Instagram and Facebook. No data on LinkedIn of Google+, but great stats all the same.
