O2 achieved a 2.5 per cent increase in incremental reach online using the recently launched TV Accelerator (TVA) tool from the digital ad network and technology company Collective.
Aesop, the integrated agency, has bought the London arm of the creative agency Story Worldwide with immediate effect.
Volvo Truck's online ad featuring actor Jean-Claude van Damme has been watched nearly 60 million times on YouTube in less than a month. Campaign speaks to the creatives behind the work.
Vodafone, the telecoms company, will no longer use the 'Star Wars' character Yoda in its UK advertising from next year.
Women's Aid is working with The Minimart to launch its 'Football United Against Domestic Violence' campaign to raise awareness of domestic abuse among football fans ahead of the World Cup.
AKQA, Rainey Kelly Campbell Roalfe/Y&R, Ogilvy London and Wasserman are the agencies behind Vodafone's global "firsts" brand strategy, which was announced yesterday.
Ogilvy & Mather London has appointed André Laurentino, currently TBWA/London's global creative director for McDonald's, as its global executive creative director for Unilever, including Dove and Hellmann's.
Campaign's Agencies of the Year will be revealed in its 2013 Annual, which will be published in print on Thursday 12 December and on the Campaign iPad app tomorrow night.
MediaCom has hired Ben Phillips, the commercial director from mobile ad platform Adloqi, as its first global head of mobile.
Ahead of making your new year's resolutions, Campaign offers a suggestion: 2014 is the year you should learn to code.
National Savings and Investments (NS&I), the state-owned savings bank, is reviewing its direct and above-the-line ad agencies.
The Economist and Abbott Mead Vickers BBDO have released a one-off online film paying tribute to the late Nelson Mandela, linking to a selection of articles from its archives.
The second wave of Eurostar's 'Stories Are Waiting' campaign launches on the travel company's website today, featuring content from London-based bloggers exploring the sights of Paris.
Starcom MediaVest Group has promoted its head of SEO, Andrea Brown, to managing director of its content arm LiquidThread in London.
The unexpected revival and boom in television advertising in the second half of 2013 has been supported by new forecasts from ZenithOptimedia today.
Campaign takes a look behind the scenes at TomTom's latest campaign on social media.
Lily Allen's cover of 'Somewhere Only We Know' from the John Lewis Christmas spot is the most "tagged" song from an ad this year on the music app Shazam.
Amazon, the online retailer, this week released a video announcing it is experimenting using small "drones" to deliver packages directly to customers.
DraftFCB is overhauling its global structure and has hired Sebastien Desclée, the former chief executive of Publicis Belgium and sister agency Duval Guillaume Modem, as the president of a new DraftFCB International division.
The Royal Bank of Scotland Group has revealed the timings for its Williams Glyn s ad pitch. A brief will go out on 13 December, with presentations to be held in mid-January. Pitches for Travelodge s advertising account are being held on 17 ...
Pizza Express, the restaurant chain, has called a digital marketing review.
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