Agency: JWT, New York
campaignlive.co.uk, Thursday, 24 January 2013 07:00AM
Anne Cassidy thinks Kit Kat’s "Chunky champions" ad, by JWT, is appalling: "These are supposed to be ‘comedy’ superheroes, but there are no laughs to be had. Instead, they just look sad and mentally deficient. They have names such as ‘Fudgeatron’ and ‘Coconutrix’ and, when they try to fight each other, are thwarted by their own dim-wittedness. The execution and direction have fallen short, resulting in the whole thing looking a bit of a mess. Unbelievably, this is part of a £5 million campaign."
This article was first published on campaignlive.co.uk