VIFF 'an open mind is advised' by TBWA\Vancouver
Agency: TBWA\Vancouver
Rating: 5.0
Turkey of the Week: Iceland
campaignlive.co.uk, Thursday, 06 December 2012 08:00AM
Anne Cassidy despairs over Iceland’s Christmas offering by The Tom Reddy Agency: "Iceland has seen fit to hijack that lovely song Pure Imagination sung by Gene Wilder in Willy Wonka & The Chocolate Factory and transplant it to a tacky snowy forest housing some pretty repellent-looking food. It’s hard not to feel sorry for the little girl who has to walk around this low-rent winter wonderland pretending to be amazed by a Black Forest gateau that no-one’s been amazed by since 1971."
This article was first published on campaignlive.co.uk
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