campaignlive.co.uk, Thursday, 06 December 2012 08:00AM
Anne Cassidy despairs over Iceland’s Christmas offering by The Tom Reddy Agency: "Iceland has seen fit to hijack that lovely song Pure Imagination sung by Gene Wilder in Willy Wonka & The Chocolate Factory and transplant it to a tacky snowy forest housing some pretty repellent-looking food. It’s hard not to feel sorry for the little girl who has to walk around this low-rent winter wonderland pretending to be amazed by a Black Forest gateau that no-one’s been amazed by since 1971."
This article was first published on campaignlive.co.uk
It is a significant move that brings the ability for Twitter users to easily leave their contact details within expanded tweets, called the Lead Generation Card, to express interest in what a brand is offering.