Turkey of the Week: The Co-operative
campaignlive.co.uk, Thursday, 29 November 2012 08:00AM
Katherine Levy is feeling as dispirited as a currant left out of the Christmas pudding mix with The Co-operative's latest spot by Leo Burnett: "This ad makes me think it would be more fun to spend Christmas in a homeless shelter. Apparently, Christmas is all about old people recounting boring stories and having a thimbleful of sherry. The rhyming script is irritating and, to cap it all off, it ends with The Co-op reassuring us with: ‘We’re here for you this Christmas. We’re here for you for life.’ No, thanks."
This article was first published on campaignlive.co.uk
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Forget the digital cluster bomb – be more like Bob
It’s said that the average person is exposed to 30,000 marketing messages a day. To me that’s worrying news for us marketers – especially if it’s your job is to build marketing relationships with consumers.
