campaignlive.co.uk, Thursday, 29 November 2012 08:00AM
Jeremy Lee enjoys Comparethemarket.com's "Coronation Street" by VCCP: "I’m not going to say Aleksandr was in danger of getting a bit annoying like other comparison-site icons – maybe just a bit unsurprising (which is unsurprising in itself, given the longevity of this campaign). And then VCCP pulls this one out of the bag and makes us all smile and feel happy about the meerkats again." It was written by Javier Romartinez, art directed by Stephen Misir and directed by Darren Walsh through Passion.
This article was first published on campaignlive.co.uk
The games console as we know it is dead. When Microsoft unveiled the Xbox One earlier this week, it was clear that this was more than a device that would enable you to play Call of Duty or FIFA – this was, in Microsoft’s own words, “an all-in-one home entertainment system”.