campaignlive.co.uk, Thursday, 22 November 2012 08:00AM
The sales team worked hard to create innovative and viral brand partnerships including a Levi’s campaign that saw it host a series of gigs at its flagship store.
In the past 12 months, Spotify launched new products including Platform, its Facebook integration (now an essential part of the furniture),Spotify Radio, the iPad app and the Universal Play Button, all of which the sales team capitalised on with its commercial offering.
Spotify also came first place in the IPA Online Media Owner Survey, knocking Specific Media off the top spot for the first time since 2008, with 83.5 per cent of respondents stating: "My overall experience of dealing with this supplier is a good one."
This article was first published on campaignlive.co.uk
It is a significant move that brings the ability for Twitter users to easily leave their contact details within expanded tweets, called the Lead Generation Card, to express interest in what a brand is offering.