Media Awards 2012
By Nick Emery, global chief executive, Mindshare Worldwide, campaignlive.co.uk, Thursday, 22 November 2012 08:00AM
Media can be the most boring job in the world if you let it, or it can be the most exciting. Media is Hollywood, Amazon, Arab Springs... well, everything. It should be the sexiest, most attractive business to be part of, and awards are our showcase.
- The judges: Product Sector Categories - (Back row, from left) Penny Herriman, chief executive, Glue Isobar; Tracy De Groose, chief executive, Carat; Justin Gibbons, creative director, Arena Media; Jonathan Fowles, executive director, head of strategy
All too often we do ourselves a disservice and sell ourselves short; we groan under the weight of procurement rather than celebrating that we can now map all humankind and that media is the new product development engine of marketing. Data is not the be-all and end-all but it is the key to great ideas, and media holds that key.
Brand reputations go up and down on the stock market of social media and media more than ever before defines a consumer.
If you win a Campaign Media award you should be proud, as we have some tough rules: no partisan agency behaviour that mars our industry with myopic, self-centred voting – these awards are about the work, and not the politics; no hyperbole or outlandish claims of the media effect – in the future, I’d like to see more team awards as no one agency can rule all communications elements, and we need to see an attitude of nobody owns anything but everybody owns everything.
Yes, we wanted to recognise diligence and ROI but, more than anything, we wanted to recognise invention. If the judges had an overall concern, it would be that we didn’t see enough radical thinking or enough of media embodying the truth that all marketing now begins and ends in media.
If you work in an agency it is because you want to create something new and push the boundaries in all aspects – insight, content, analytics, planning and trading.
We need to see more iconoclasts and fewer conservatives. I hope these awards are a start.
Nick Emery, global chief executive, Mindshare Worldwide
Chairman of the judges
This article was first published on campaignlive.co.uk
- Campaign Media Awards 2012 - Grand Prix: Mediacom
- Campaign Media Awards 2012 - Digital Sales Team of the Year: Spotify
- Campaign Media Awards 2012 - Radio Sales Team of the Year: Global Radio
- Campaign Media Awards 2012 - Outdoor Sales Team of the Year: CBS Outdoor UK
- Campaign Media Awards 2012 - Print Sales Team of the Year: Metro
- Campaign Media Awards 2012 - Cross-Media Sales Team of the Year: Global Radio
- Campaign Media Awards 2012 - Best Alcoholic Drinks Campaign: Gordon's
- Campaign Media Awards 2012 - Best Financial, Corporate and Utilities Campaign: Statoil
- Campaign Media Awards 2012 - Best Grocery, Soft Drinks & Household Campaign: Dolmio
- Campaign Media Awards 2012 - Best IT & Consumer Durables Campaign: Nikon Coolpix
- Campaign Media Awards 2012- Best Media & Entertainment Campaign: Virgin Media
- Campaign Media Awards 2012 - Best Public Sector & Charities Campaign: British Heart Foundation
- Campaign Media Awards 2012 - Best Retail & Home Shopping Campaign: Ann Summers
- Campaign Media Awards 2012 - Best Total Communications Programme: Ikea
- Campaign Media Awards - Best Transport Campaign: Citroën
- Campaign Media Awards - Best Travel & Leisure Campaign: Nike
- Campaign Media Awards - Best Use of Research: Gocompare.com
- Digital Account Director - Creative Agency - London Sphere Digital 50-70k +bonus +benefits, London, South East
- Managing Director - Equity potential DU Group £120,000 - £150,000, South Oxfordshire
- Senior Designer Duke Circa £40k - £43k , London
- Graphic Designer CitNOW £25,000-£35 000pa, Wokingham, Berkshire
- Senior Account Director or Group Account Director, Social / Digital, £60k - £70k, Old Street Agency MODA consult up to £70k + excellent benefits, Central London, Old Street
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- Initiative scoops Amazon global media business
- Marks & Spencer loses AdWords battle to Interflora
Forget the digital cluster bomb – be more like Bob
It’s said that the average person is exposed to 30,000 marketing messages a day. To me that’s worrying news for us marketers – especially if it’s your job is to build marketing relationships with consumers.