VIFF 'an open mind is advised' by TBWA\Vancouver
Agency: TBWA\Vancouver
Rating: 5.0
Pick of the Week - Adam & Eve/DDB, John Lewis
campaignlive.co.uk, Thursday, 15 November 2012 08:00AM
Jeremy Lee picks John Lewis' "the journey" by Adam & Eve/DDB:
"Christmas time - as Cliff Richard sang - is a time for giving, a time for getting. And the snowman in this ad goes to admirable efforts to get a pair of gloves, a hat and a scarf for his snowlady friend. There are a lot of schmaltzy retailer ads at the moment, but John Lewis manages to avoid cheap sentiment in favour of something quite charming." The ad was created by Frank Ginger and Shay Reading, and directed by Dougal Wilson through Blink.
This article was first published on campaignlive.co.uk
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Forget the ‘Store of the Future’; brands need to think about the store of tomorrow
Technological innovations are everywhere, and while we may hear about a number of fascinating new developments, few will actually truly define the future of retail. Considering the changing landscape, technology is irrelevant if you don’t first understand both the behaviours and motivations of consumers in a hyper-connected, multi-channel world.
