Pick of the week - Leagas Delaney/British Red Cross

campaignlive.co.uk, Thursday, 04 October 2012 08:00AM

Sara Kimberley is moved by the British Red Cross ad by Leagas Delaney: "It has been a good few weeks for charity spots and this one is also great. The haunting scenery, along with the perfectly cast girl, makes it very affecting. It helps you realise a crisis really can happen to anyone. I think it will make people appreciate what a great job the British Red Cross does."

British Red Cross ad by Leagas Delaney

The work was written by Nigel Roberts, art directed by Alan Cinnamond and directed by Seb Edwards through Academy.

This article was first published on campaignlive.co.uk