Aunt Bessie's 'Margaret and Mabel' by VCCP
Agency: VCCP
Rating: 5.0
Turkey of the Week - ITN Productions/Glenfiddich
campaignlive.co.uk, Thursday, 27 September 2012 08:00AM
Justin Marshall is not sold on the latest Glenfiddich idents by ITN Productions to back the brand's sponsorship of Harry's Mountain Heroes:
"These idents, featuring sporting stars such as Sir Ranulph Fiennes and Baroness Tanni Grey-Thompson, look as if they were made on the cheap. Rather than using film footage of the stars, you hear a recording of their voice talking about their success as the camera zooms in and out on a still image. The bumpers look as if there has been a technical hitch."
This article was first published on campaignlive.co.uk
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