campaignlive.co.uk, Thursday, 27 September 2012 08:00AM
"These idents, featuring sporting stars such as Sir Ranulph Fiennes and Baroness Tanni Grey-Thompson, look as if they were made on the cheap. Rather than using film footage of the stars, you hear a recording of their voice talking about their success as the camera zooms in and out on a still image. The bumpers look as if there has been a technical hitch."
This article was first published on campaignlive.co.uk
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