campaignlive.co.uk, Thursday, 02 August 2012 07:30AM
"VW tells drivers that its cars are good value for money, but the market and newsagent scenarios seem clumsy given the usual sophistication of VW's advertising. Despite the competitive pricing on offer, the brand seems cheapened to too great an extent when the woman asks the market trader for two Golfs instead of one as if they were apples or pears."
This article was first published on campaignlive.co.uk
The games console as we know it is dead. When Microsoft unveiled the Xbox One earlier this week, it was clear that this was more than a device that would enable you to play Call of Duty or FIFA – this was, in Microsoft’s own words, “an all-in-one home entertainment system”.